Friday, March 12, 2010

The Screaming Viking

Lasciate ogni speranza voi ch’entrate

CC Reader

Posted by Grand Poobah On December - 9 - 2009

The dude that came up with twitter has created a personal credit card reader.  It plugs in to the headphone jack of a cell phone and connected to the CC companies via some application you put on the phone.  It sounds like you need a touch screen phone so it allows you to sign your name with your finger.  This is a pretty interesting device if you stop right there, but the thing that really caught my eye was:

It’s a self-powered swiper. Powered by the magnetic power of the swipe itself, converts it to an audio signal, which the software interprets.

That is pretty damn cool.  This type of device could be handy for a few people right now, but as it continues to evolve and develop, maybe even integrate right into your cell phone or work in conjunction with some smart chip or something…that gets even cooler.

I’d be all about having everything I need right on my cell phone.  Wave my phone in front of a sensor on a pop machine and I get a coke and they get money from my account.  I love the idea of simplifying commerce in such ways.  Obviously there are security concerns and a concern about what you would do if the device runs out of power.  Anyone arguing that your screwed if you lose it clearly doesn’t understand your equally screwed if you lose your wallet.

I like seeing stuff like this, it seems like something really innovative.

link

Paris, France (CNN) — Twitter creator Jack Dorsey Wednesday gave the first public demonstration of his hotly-anticipated latest venture — a device to allow credit card payments by cell phone — and revealed it would be given away for free.

Details of “Square” — a card reader which plugs into the headphone socket of most mobile devices — have been circulating on the Internet since it was announced earlier this month, but little has been known about how it works or who it was aimed at.

However, Dorsey — whose microblogging Web site has proved hugely popular but not hugely profitable since launching in March 2006 — gave no explanation on how he would make money from his new creation, beyond revealing there would be a per-transaction charity donation.

Square, a tiny cube about an inch in length, contains a magnetic strip reader that allows users to swipe and read credit cards, then deduct payment on or offline through a downloaded application that communicates with card issuers in the same way as retailer devices.

Customers then use their finger on the phone’s touch-recognition screen to sign their name to the transaction.

Dorsey, Twitter’s co-founder and chairman, says the device, scheduled for launch on iPhones and iPods in March 2010, was inspired partly by the “immediacy, approachability and transparency” of Twitter and by the global economic crisis which has exposed a need for a radical rethink of the financial sector.

“The financial world is amazing right now because there’s a clean slate. A lot of these industries are looking for something very small and innovative,” he said during the gremlin-hit demonstration of his device at LeWeb, a major Internet forum in Paris.

“My co-founder is a glass artist. He sells things that people don’t need — $2,000 glass faucets. They’re beautiful. If he could not take credit cards, he wouldn’t make the sale because no one carries around $2,000 in the cash.

“So we looked at it. Ninety percent of the U.S. has moved to credit cards, but it’s still very difficult to accept them.”

Dorsey said he considered a number of options in developing Square, including using cell phone cameras and character recognition software to read images of the credit card.

“The other thing we looked at is the audio jack — and it’s on Macbooks, desktop PCs, BlackBerries and Androids. We built this hardware. It’s a self-powered swiper. Powered by the magnetic power of the swipe itself, converts it to an audio signal, which the software interprets.”

Dorsey, who joked he had pocketed $650 by allowing potential business partners to road test the device with their own credit cards, said Square was currently being beta tested in a handful of major U.S. cities by a cross-section of small business users.

“We’re trying with a bunch of different profiles of folks in New York, San Francisco, LA and St. Louis, Missouri. There are piano teachers, flight instructors, and coffee shops. It can be used in a retail store like Apple, all the way down to Craigslist or paying me back for that dinner you owe me.”

Dorsey said his developers were still working to ensure the device was fraud proof.

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